http://www.nationalreview.com/node/366327/print
Readers of a certain age will know that Monday Night Football was not the first regularly scheduled prime-time television production of a live sporting event. Long before large numbers of Americans watched NFL football played under the lights while simultaneously being annoyed by Howard Cosell, there were the Friday Night Fights.
Officially part of the Gillette Cavalcade of Sports, the Friday Night Fights were must-see TV for sports fans in the ’40s and ’50s, or at least for sports fans with access to a television set.
The bouts were held in Madison Square Garden 3.0 (the current MSG is the fourth), and in the early years they tended to feature fighters from three demographic groups: Irish, Italian, and Jewish. As the zeitgeist began to change, more black fighters such as Sugar Ray Robinson, Rubin “Hurricane” Carter, and Ezzard Charles began to appear on the show.
Clearing an hour of network airtime was a fairly big deal in those days, and an early-round knockout would leave considerable time to be filled. When live Saturday-night boxing shows began to be broadcast a few years later, producers had a backup sporting event lined up and ready to fill out the hour — one that combined the sheer excitement of a Bill Belichick post-game press conference with the raw athleticism of a Bill Belichick post-game press conference. Make That Spare! came to you live from the Paramus Bowling Center in Paramus, N.J., and featured two professional bowlers . . . making spares. It was not as riveting as it sounds.
The way today’s televised sports events are produced and hyped bears little resemblance to the way it was done in those grittier times. The same can be said for the way boxing matches were pulled together and promoted.