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Turn on the television and wait five minutes and it begins playing. “It’s in our blood, our DNA,” the painfully high voice sings, “Because we’re stronger than the storm.” The ad closes with New Jersey Governor Chris Christie and his family playing on the beach.
The 25 million dollar ad campaign feels like it has been in rotation forever. The earnest warbling of the song can be heard everywhere. It probably isn’t doing much to move tourists to the Jersey Shore, but that isn’t what it’s there for. It’s there to remind everyone that Christie is the guy who flew over the state in a helicopter after Hurricane Sandy. We’re not stronger than the storm, is the message. Christie is.
The 25 million dollar ad campaign like the 24 million dollar special election is about the Governor of New Jersey.
Some Democrats have criticized both moves as cynical elections ploys and that’s true and it isn’t. The election, against a placeholder candidate, is no threat to Governor Christie who is running 60 to 28.
No matter how many minority voters Cory Booker brings to the polls (and it’s no sure bet that he will bring any, Booker for the moment is far more popular among white liberals than among the inner city voters he is deserting in Newark) there is no conceivable way that Christie could lose this election.