The media war between Israel and Hamas is a disproportionately unequal one. It’s unequal because Israel must maintain its credibility, while Hamas and its media allies never worry about their credibility.
In an instant messaging news cycle, Israel responds to accusations of atrocities with an investigation while Hamas and its Hamasbara allies in the media package together bloody photos from local stringers along with a narrative and turn it into an instant story.
By the time the Israeli investigation nails down the real story, as with the UNRWA school in Beit Hanoun, the Hamasbara is already moving on to the next atrocity.
Every Israeli statement is pored over and examined from every angle. A Tweet by an Israeli police spokesman was spun by BuzzFeed troll Sheera Frenkel into a claim that Hamas had not kidnapped and murdered the three Israeli boys. The story was then repackaged by New York Magazine for a post that had over 200,000 social media shares. The post was dishonest and untrue… but that didn’t matter.
Meanwhile Al-Monitor’s Laura Rozen participated in the attacks against Israel by accusing Haaretz’s Barak Ravid, who had revealed the Kerry ceasefire terms favorable to Hamas, of being a liar who was passing along false Israeli claims.
Rozen’s alternative draft, which appears to have come from Al Jazeera, did not differ significantly from the Israeli copy, but it didn’t stop her from using her Qatari source to attack Israel. Obama went on to reiterate many of the basic terms in the ceasefire proposal, but by then the narrative that the Israeli media was unfairly smearing Kerry was set.
These tactics, born out of the Twitter age and the complete collapse of journalistic ethics, aren’t just a defense of Islamic terrorism, but they also borrow some of the tactics of the terrorists they defend.
Hamasbara is less dependent on developed stories and more on Tweets and blog posts. Its practitioners are just activists with a media forum. Their smear campaigns depend on quick hit and run attacks. They bring a story into being out of thin air and move on to the next attack just as quickly.
There is something of the Hamas suicide bomber in their willingness to constantly self-destruct their reputations, but journalistic credentials don’t mean what they used to. Activist journalists help manufacture a story that is picked up by second-tier media blogs and mainstream media outlets.