It had seemed to the four clean-cut college freshman that night like a typical McDonald’s: spanking clean, well-lighted, and safe. It was in a good neighborhood too, right next to Texas A&M University in College Station – a campus known for its friendly atmosphere and official down-home greeting: “howdy”
Out on a double date, the two couples pulled into the parking lot of so-called “University McDonald’s” shortly after 2 a.m. that Sunday – and beheld a scene unlike anything portrayed in all those wholesome McDonald’s television commercials. Before them, hundreds of young black males were loitering about, some without shirts.
Other local residents — the more cynical and world-weary, both whites and most blacks — would have taken one look at the crowd and driven off, dismissing many of the young and posturing black males as thugs. But not them: innocent white kids from the suburbs. They presumed this was post-racial America — and that they were in an easy-going college town.
Twenty minutes later, two of them were dead.
Incredibly, the race of the assailants was scrubbed from local news coverage; and utterly missing from tersely written wire-service stories about a Brazos County jury’s whopping $27 million negligence verdict on July 30 against “University McDonald’s” – an outlet owned by the Oak Brook, Illinois-based fast-food giant. What the media considered unmentionable nevertheless loomed over a riveting seven-day trial, which came amid the growing phenomenon of black-on-white violence — unprovoked attacks on whites and black mob violence like the so-called “knock-out game.”
Chris Hamilton, lead lawyer of the small Dallas firm that humbled the corporate giant, was asked, during a phone interview, how many reporters had even bothered to inquire about the race of the assailants during the many interviews he gave.
“You’re the only one,” he replied.
Race, of course, was irrelevant to the high-stakes negligence trial that revolved around McDonald’s lack of on-site security and corporate responsibility. Yet shortly before the trial, Hamilton hinted at the issue of race – suggesting that two very different worlds were colliding at University McDonald’s during its after-midnight hours – a mix that was potentially volatile. The trial, he told a local television reporter, was not only about seeking justice for his clients — but about the public’s need “to know what’s really going on at McDonald’s: what the risks are; what the dangers are of sending your kids there, particularly after midnight.”