Facebook, Fascism, and Floods: Kosovo’s Face(book)lift
As we know, Facebook is a place where people make just a little more of themselves than what they really are. Where they’re something other, something greater, something better. Quite often, it’s also the epicenter of ‘Thou Dost Protest Too Much.’
On Facebook, you are what you’d like to be, and would like to be perceived as being. And so, if Kosovo is a country on Facebook, that probably means it’s not a country.
Then again, Facebook recognition could make it official, despite the social network’s protestations of modesty:
Kosovo Gets A Facebook ‘Like’ (Radio Free Europe/Radio Liberty, Nov. 20, 2013)
The world’s largest social network, Facebook, has finally listed Kosovo as its own country — more than five years after the breakaway territory proclaimed independence from Serbia and after more than 100 countries…have extended formal recognition.
…Kosovars who wanted to create or promote a Facebook account would now have the option of choosing “Kosovo” as their location. Until now most users simply had the option of “Serbia.”
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Kosovo’s prime minister, Hashim Thaci, welcomed the move, saying that senior Facebook executives had informed him earlier in the week about the company’s decision…Kosovo’s minister for EU integration, Vlora Citaku, went even further in her enthusiasm, stating on her Twitter account that Facebook now “recognizes Kosovo as a state.” She included the hashtag #digitaldiplomacy with the tweet, underscoring the increasing importance that social-media websites have for smaller, emerging countries like Kosovo.
Facebook confirmed the move to RFE/RL, though was quick to tamp down any suggestion that Facebook had the power to “recognize” Kosovo (or indeed any other country)… “Companies have clearly no role to play in the formal recognition of countries as this is a matter for the international community to decide. We do try to ensure that our service meets the needs of our users….”
The move appeared to validate the activities of groups like DigitalKosovo and others who have tried to raise public awareness of the importance to the economy of being correctly identified by websites like Facebook (as well as other e-commerce sites like hotel-bookers, car-rental agencies, and internet retailers).
…
In addition to helping Kosovo, the move underscores the overwhelming — and sometimes uncomfortable — importance of Facebook with its approximately 1.2 billion monthly active users.
Facebook did not comment on what prompted it in this instance to identify Kosovo as a location, but clearly the move has vast implications — and not just for Kosovo’s relatively small user base. […]
Here’s what may have prompted it: “[A] Group of Facebook users recently launched an online campaign to gather signatures for the letter addressed to Mark Zuckerberg, founder and the owner, asking him to recognize Kosovo.”
“Asking” appears to be a subjective term. I did a search to find this appeal, this ‘letter’ that surely must have been an effective piece of digital diplomacy and political sophistry to have achieved such swift and defined results. Here is what I found:
Kosovo is not Serbia Mark Zuckerberg: We want from Facebook to recognize Kosovo as an independent state
Luard Kullolli
Petition by Luard Kullolli clinton twp, MI
Kosovo is recognized the world over 100 countries and is an independent state, we regret that still qualifies facebook.com Kosovo as Serbian province. As every country in the world and Albanians in Kosovo have the right to be represented at Facebook.com them as citizens of Kosovo.To:
Kosovo is not Serbia Mark Zuckerberg
We want from Facebook to recognize Kosovo as an independent state
Sincerely,
[Your name]
Indeed, the “letter,” and the “asking,” come across more like an order, to the extent they come across at all. This is the sort of thing that Facebook high-ups respond to? Meanwhile, do they have any clue that in a few years they’ll have to change the Kosovo designation again, from Kosovo to Kosova, the usurper pronunciation. (Already by 2010, the ‘Kosovo passport’ accepted by EU countries was marked “Republic of Kosova.”) Then, a few years later when the full Albanian jig is revealed, Facebook will have to change the designation yet again, to Albania, after the temporary ‘country’ merges with the fatherland then adds pieces of Macedonia, Montenegro, more Serbia, Greece and maybe Bulgaria.
Thank You, or Else. From “Europe’s Youngest State.” (So Young, it’s Not Even a State .)