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Charles (Chuck) Brooks serves as Vice President/Client Executive for DHS at Xerox. Chuck has served as the first Director of Legislative Affairs for the Science & Technology Directorate within the Department of Homeland Security, where he was responsible for advocacy for the Directorate with Capitol Hill. He has been an Adjunct Faculty Member at Johns Hopkins University, and has previously spent 6 years on Capital Hill as a Senior Advisor to the late Senator Arlen Specter where he covered national security, defense, foreign affairs, and technology issues. Chuck also served as President of Brooks Consulting International, leveraging extensive experience in executive management, government relations, and R&D in the public and private sectors
SOCIAL MEDIA is booming in the business community. The medium has become integral to marketing, sales, public relations, policy and strategy. The impact it has had on how we conduct business has become so transformational that the protocols are still evolving. Whether you are a veteran of digital communication, or a newbie to the world of instant and perpetual content sharing, there are some fundamental steps to follow on social media to make your presence more effective for you personally and/or for your company.
1) Join: as the analogy with playing the lottery states, “you cannot win if you don’t play.” There are a multitude of excellent social media forums to consider joining and playing in. The key ones from my personal perspective are: LinkedIn, Twitter, Facebook, Google, Pinerest, and FedScoop because they all offer professional outlets to learn, participate, and contribute to discussions relating to my business and social interests. I particularly enjoy LinkedIn because of its business and public policy orientation.
2) Establish a Social Media Profile: It is important to create profiles on the various sites that are accurate, interesting, and representative of your core interests and capabilities. As the Founder of the Internet, Google’s Vint Cerf noted recently, on the Internet there is no such thing as privacy. Expect your profile to be seen and make sure it portrays the public face you desire. A good idea is to search prominent leader’s profiles in the areas of your business or professional interest to see how they word, format, and describe their passions.