Last week’s rancid pro-BDS statements to an approving Cairo audience by Orange CEO Stéphane Richard, indicating his desire to immediately sever his company’s links to Israel, should come as no surprise to those who follow French politics. Orange, which maintains a licensing agreement with the Israeli cellphone company Partner Communications, is partly owned by the French government, making France at least indirectly complicit with Richard’s anti-Semitic, pro-BDS statement.
Since spewing those ugly sentiments, Richard has performed a complete about-face [2], claiming that he “loves Israel,” “invests in Israel,” “radically opposes” any form of boycott against the Jewish State and has announced plans for an immediate trip to Israel to meet with business leaders and political officials. Of course, these new adoring sentiments fly in the face of what he said in Cairo, but Richard, ever the businessman, likely realized that his comments were counterproductive for the bottom line and had to adjust his remarks accordingly. Moreover, technology companies are keenly aware that the road to innovation goes through Tel Aviv and Jerusalem and not through Cairo or Baghdad. In other words, morality played no part in Richard’s miraculous transformation. It was strictly a matter of dollars and euros.