His pitch is that he can reform Washington as he did Florida.
Jeb Bush formally launched his presidential campaign on Monday, and no candidate needed it more. The former Florida Governor’s non-campaign so far has been curiously defensive, but now he has a new opening to make the case for why he can beat Hillary Clinton and be a worthy President.
Mr. Bush’s drawn-out pre-campaign allowed him to help his Super PAC raise money, and fundraising has been his biggest success to date. Money is an important measure of support, especially in a GOP field that is larger and more formidable than any in memory. Mr. Bush’s cash hoard will give him staying power to make it to the Florida primary or the later regional contests in an extended race.
But Mr. Bush’s long launch fuse has also made his candidacy seem more hesitant than dynamic, more biographical than about leading a larger cause. He has spent more time answering questions about his family name, and his brother’s foreign policy, than he has laying out his own campaign principles.
The focus on biography is especially harmful because many Republicans are instinctively averse to nominating the third Bush in 30 years. This does not mean Jeb should take the media bait of trying to explain how he is different than either his brother or his father. It does require offering a vision and agenda that are bold enough to set the terms of the debate, and then show that he can sell them.