The reality of shared sacrifice is striking, seen even in the ads for Life Savers and Ray-O-Vac.
‘Tell me it’s really happening. I can’t look away from your eyes, John. If I did, you might disappear, the way you do in dreams. Let me just sit here and remember how your hand feels on my arm . . . I can touch the stripes on your sleeve. I can hear the clock tick. I can see my reflection in your eyes.”
Those words, from an advertisement for International Sterling tableware in Life magazine soon after World War II ended 70 summers ago, were accompanied by a photo of a wife greeting her returning serviceman husband.
The ad was hardly an anomaly. To leaf through wartime, and then immediate postwar, volumes of Life—which, in those years, was as close to a weekly American scrapbook as this country had—is to be struck by how thoroughly the fact of war permeated the nation’s thinking. And by how much the reality of shared sacrifice and participation—of every family being affected—seems to have faded during more recent conflicts.