Last week, opposition figures Avigdor Lieberman, leader of Yisrael Beytenu and Yair Lapid, leader of Yesh Atid, convened an emergency conference in the Knesset (Israeli Parliament) under the banner “Fighting for Israel’s International Status.” Lieberman charged that, “Netanyahu (Israel’s Prime Minister) is trying to take the Israeli Foreign Service and destroy it by force.” He added, “The Foreign Ministry is no one’s private property, including the Netanyahu family, you can’t take it and destroy it completely.” Lieberman served as Foreign Minister in Netanyahu’s previous government as did Lapid, who served as Finance Minister. Both could have received the Foreign Ministry portfolio had they joined Netanyahu’s coalition government. The conference did not include the leader of the opposition and chairman of the Zionist Camp, Yitzhak Herzog. Both Lapid and Lieberman seek to replace Netanyahu as prime minister.
Lapid’s criticism was less personal and more issue oriented. He stated that, “The deterioration of the situation is dramatic. The BDS Movement is gaining power, the international institutions and the UN as well, are leading an anti-Israel line. There is a crisis with the American administration, there is a crisis with the European Union, the world media is leading a serious slanderous anti-Israel line, aided by anti-Israel organizations.” Lapid added, “Our international standing has never, throughout the state’s history from 1948 until today, been so bad. What makes the situation worse is the fact that the Israeli government won’t admit it.”
One point made by Yair Lapid is clearly valid. He pointed out that “The Foreign Ministry is divided between six ministers and none of them knows what the others are doing. Israel’s hasbara (public relations) is divided between five government ministries, and none of them knows what the other is doing.” The Israeli government has to speak with one voice, and preferably, allow hasbara overseas to be handled by qualified PR and advertising experts, and led by a reputable NGO.