Republicans still haven’t learned. In the autopsy of the 2012 presidential campaign, the Republican National Committee concluded that the party needed to “improve its efforts to include female voters” and “represent some of the unique concerns that female voters may have.”
But the top two Republican presidential candidates — Donald Trump and Ted Cruz — have the lowest favorability ratings in the field among women. If nominated, Cruz would probably perform the same as Romney, whereas Trump would probably lose the women’s vote by the biggest margin in 50 years.
Trump recently tweeted, “Nobody has more respect for women than Donald Trump!” This is hard to believe. More than 3 million people have seen the anti-Trump ad in which women repeat real quotes about women from Donald Trump, such as “bimbo” and “fat pig.” Trump described Megyn Kelly as having “blood coming out of her wherever” and mocked Carly Fiorina’s appearance by saying, “Look at that face.” He tweeted a picture of Melania Trump next to Heidi Cruz, as if potential first ladies are contestants in a Miss Universe pageant. And when asked whether women should be punished in the event that abortion became illegal, he suggested that they should be.
Women aren’t amused. Seven out of ten women (67 percent) have an unfavorable view of Trump, and only 26 percent view him favorably, according to a national Quinnipiac survey from late March. Other polls have his unfavorability ratings among women even higher, at 74 percent.
Cruz has capitalized on Trump’s missteps by not making similar misogynist gaffes (admittedly, this is a low bar). He also recently hosted an event — “The Celebration of Strong Women” — in Madison, Wis., featuring his wife, his mother, and none other than former competitor Carly Fiorina. “All issues are women’s issues,” said Cruz, in one of his most humanizing events of the campaign.
This is a very encouraging development, but Cruz too has a steep hill to climb with women voters. Three in ten women surveyed had a favorable view of Cruz (29 percent) and nearly half had an unfavorable view of him (46 percent), according to the same Quinnipiac survey from late March.
Not that the GOP’s leading candidates do particularly well with male voters. The majority of men (54 percent) view Trump negatively, and nearly half (48 percent) view Cruz negatively. But the favorability gap is more pronounced with women, especially for Trump.
Indeed, Trump’s gender gap (measured by the net favorable rating among women minus the net favorable rating among men) is larger than any remaining candidate’s, according to Gallup.