During the 2012 election, Mitt Romney gained a reputation as a man who was too nice to hit Barack Obama hard. The most glaring instance of this reluctance came on September 12, 2012, when the news broke that Benghazi had come under attack. Romney refused to go to the jugular. Later, it was reported that the Romney camp spiked an ad by the RNC attacking Obama on the events of that night. Anything Romney had to say about Obama’s incompetence (or even whereabouts that night) in a debate was effectively neutered. Candy Crowley’s interjection during the second presidential debate was simply the cherry on top.
Romney was too relaxed a candidate to get in the dirt and get bloody. His campaign’s preference for focusing on his policies and personal principles may have been noble, but his refusal to fight rough with Obama left voters with the impression that he was weak.
That impression was reinforced by Romney’s refusal to defend himself against Obama’s attacks. His campaign never really countered Team Chicago’s claim that he had given a woman cancer, nor did it effectively argue against the suggestion that as president he would delight in executing Big Bird live on PBS.
The Obama campaign was unrelenting against Romney. And in all likelihood, Clinton’s campaign against the GOP nominee will be just as ruthless. If Republicans do not learn to counter Democratic criticism — and hard — 2016 may yield the same result as did 2012 and 2008.
At present, there is little indication that the current crop of Republicans has learned the lesson of the past two elections. At last weekend’s Kemp Forum in Columbia, S.C., several GOP candidates were asked about former president Bill Clinton’s past behavior — specifically, about allegations of sexual assault. Alarmingly, their answers were uniformly weak.