The entire publicity apparatus of the media and government was enlisted to make a vote for him appear futile. Now poised to take power, many previously silent supporters will come out of the woodwork. His prospects of political success may be correspondingly larger.
In early December, when President-elect Donald Trump’s post-election “Thank You Tour” arrived at the US Bank Arena in Cleveland, someone hollered out of the audience, “We love you, Donald.” Trump yelled, “I love you, too”—one of the oratorical innovations of Barack Obama’s successful campaign for president in 2008 that few politicians have been able to resist imitating. But then, Trump pointed to the working-class fellow in the audience who had hollered in the first place. Trump said, in his unsyntactical way, “Guy. Some guy. Look at this guy. And I do love him. He’s a rough-looking cookie, though, I tell you. Love. We love. And there’s going to be a lot of love in this country.”
In a strange sense, spreading the love may be the biggest policy challenge Donald Trump faces as he approaches the presidency. His opponents are predicting catastrophe. Some of them are actively wishing for it. Hillary Clinton’s campaign backed an attempt to undo his election through legal challenges in three states. Not since Ronald Reagan has an American president arrived in the White House amid such widespread anxiety over his basic competence. Although Reagan was re-elected easily after four years, it took a long time to disabuse his detractors of the notion that he was too stupid to be president. And Donald Trump has a particular challenge. He was elected on an explicitly nostalgic campaign slogan—“Make America Great Again”. No politician can keep a promise to turn back the clock. Failure of one kind or another seems inevitable.
Yet Trump scored a triumph just days after his election. Carrier, an air-conditioning manufacturer that had been a special target of Trump’s bile on the campaign trail, agreed to cut in half a plan to move production facilities to Mexico. The initiative will keep 1100 jobs in Indiana. Newspapers have mocked Trump’s plans to bring industrial jobs back to the United States. “The reality is more complicated,” says the Los Angeles Times. Maybe so, but the Carrier deal is a sign that Trump is stronger than he looks. Voters who have had their credulity abused by politicians extolling capitalism’s theoretical benefits are likely to be patient with him. “They forgot that it was the American worker who truly built the country,” Trump said of the experts during his Cincinnati speech. Even if Trump cannot re-establish the high-paying manufacturing jobs of half a century ago, they are a symbol that he will not forget working people.