Trump’s Unused Bully Pulpit As Reagan proved, there’s nothing as powerful as an Oval Office address.By William McGurn

Posted By on July 31st, 2017

https://www.wsj.com/articles/trumps-unused-bully-pulpit-1501542359

Not yet a week after the most extravagant Republican Party botch since the Bill Clinton impeachment, Beltway fingers are still pointing. And why not? The failure to make good on seven years’ worth of ObamaCare repeal promises has many fathers.

Take your pick. Sen. John McCain’s pique. The squishiness of those such as Sen. Rob Portman who voted for repeal when it didn’t matter, and then voted nay when it did. Behind-the-scenes undermining by governors such as Ohio’s John Kasich. A GOP bereft of party discipline.

There is truth to all these. Even so, perhaps the most obvious reason goes almost unmentioned: The Republican bills were unpopular.

 This does not mean they were bad bills, notwithstanding the many compromises lawmakers included. It does mean that their merits went mostly unsold to the public. This allowed Democrats and their allies to paint the bills as but the latest Republican attempt to rob from the poor ($800 billion in Medicaid cuts) to give to the rich ($600 billion in tax cuts).

Even more astounding is that as this narrative took hold the president of the United States neglected the greatest bully pulpit of all: the Oval Office.

Notwithstanding his flaws, Donald Trump has proved himself able to connect with voters, especially those who voted for Barack Obama, in a way other Republicans have not. But the Trump White House has yet to recognize the unique punch a formal, televised address from behind the desk of the Oval Office still carries, even in the age of Twitter .

Ronald Reagan’s use of the Oval to push his tax cuts through in 1981 is a textbook example. Yes, the Gipper schmoozed those on the opposite side of the aisle. He had to, given that Democrats controlled the House. But as likeable as he was, folks on both sides of the political aisle were skeptical about his proposed tax cuts.

In a July 27 Oval Office address, Reagan made his pitch. In simple language, he gently mocked the Democratic leadership claims that their bill “gives a greater break to the workers than ours.” He said the whole controversy came down to whose money it was—the people who earned it or the government that wanted to spend it. And his call for Americans to “contact your senators and congressmen” to urge them to vote for his tax cuts touched off what Speaker Tip O’Neill described as a “telephone blitz like this nation has never seen.”

Though it’s now popular to reminisce about the warm cuddly Reagan who put partisanship aside, that’s not the way it was seen at the time. The day after his speech, the New York Times reported Reagan had “engaged in a series of partisan attacks on his opponents on Capitol Hill.”

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