Before he fell out with his president and was ejected from the White House, and after that from Breitbart News, Steve Bannon was the influence who crystalised and codified Donald Trump’s thinking. Gone he might be from the locus of power, but not, to date, the legacy of his prescription for US renewal.
Bannon: Always the Rebel
by Keith Koffler
Regnery, 2017, 256 pages, US$28.99
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In the wake of Donald Trump’s surprise victory in 2016, and Steve Bannon’s subsequent appointment to the position of his chief strategist, media speculation reached a near-hysterical pitch regarding the degree to which Bannon was the puppet master pulling the strings of an apparently dirigible and clueless President. On Saturday Night Live, Bannon was portrayed as the grim reaper and actual President, and Time magazine featured him on its cover with the accompanying title “The Great Manipulator”.
In a matter of months, Bannon had gone from anonymity to political stardom—one of the most recognised (and reviled) figures in American politics.
Since leaving the White House and returning to his post as chairman of Breitbart News — a post he has only recently relenquished under pressure from the site’s financial backers after his dalliance with Fire and Fury author Michael Wolff – Bannon turned his attention back to grassroots political organising, attempting to galvanise (and, moreover, bring into being) the “economic nationalist” base that can support Trump-friendly candidates in the congressional elections of 2018.
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Despite having left his post at the White House, Bannon still exerts a tight grip on the imagination of the political media. He has been lambasted with every imaginable political epithet from the Left (“white nationalist”, “fascist”, “anti-Semite”) and until recently he rarely bothered to dispute any of these labels.
Like Trump, Bannon is a savvy media operator, who realises that notoriety confers its own form of power—something he noted to the Hollywood Reporter’s Wolff in a piece written shortly after he was appointed. Depictions of Bannon as the puppeteer behind Trump may have annoyed the President, and possibly damaged Bannon’s standing in the White House, but they also amplified his image beyond Trump—and outside the White House he is using his newfound celebrity to continue pushing his agenda for a comprehensive remake of US policy, domestically and abroad.
Keith Koffler’s Bannon: Always the Rebel is the first full-scale biography, tracing Bannon’s peripatetic career and elucidating the biographical and intellectual influences that underpin his political philosophy. While largely hagiographical (Koffler is clearly an admirer) the book offers a corrective to the many unhinged assessments of Bannon that have come to dominate the mainstream media. Koffler interviewed many people close to Bannon for the book, allowing for personal perspectives that illuminate his character through the different phases of his career. Koffler also interviewed the man himself for over ten hours, and the book does a fine job of discussing the intellectual influences of an notoriously non-bookish President’s bookish adviser.
Born in 1953 to a working-class family of Irish-Catholic provenance in Richmond, Virginia, Steve Bannon was raised amidst the turmoil of 1960s America, the civil rights movement, and a major realignment of political sympathies between traditional supporters of the Democrats and the Republicans. While the family were pro-Kennedy Democrats, Bannon’s sympathies later turned Republican after what he perceived to be Jimmy Carter’s craven response to the Iran hostage situation of 1979.