https://www.americanthinker.com/articles/2019/07/remembering_islams_july_4th_victory.html
Soon after liberating the ancient Christian city of Antioch from Muslim oppression, the First Crusaders managed in 1099 to realize their primary goal: take Jerusalem from Islam.
Despite all the propaganda that surrounds the conquest of Jerusalem, there were very few Muslim calls to jihad (only one is known, and it quickly fell on deaf ears). After all, in the preceding decades, and thanks to Sunni and Shia infighting, local Muslim populations were hardly unused to such invasions and bloodbaths.
In Muslim historian Ibn al-Athir’s words, “[w]hile the Franks — Allah damn them! — were conquering and settling in a part of the territories of Islam, the rulers and armies of Islam were fighting among themselves, causing discord and disunity among their people and weakening their power to combat the enemy.”
In this context, the pure doctrine of jihad — warfare against infidels — was lost to the average Muslim, who watched and suffered as Muslim empires and sects collided.
It was only during the reign of Imad al-Din Zengi (d. 1146) — a particularly ruthless Turkish warlord and atabeg of Mosul and Aleppo — and even more so under his son and successor, Nur al-Din (r. 1146-1174), that the old duty of jihad was resuscitated. They founded numerous madrasas, mosques, and Sufi orders all devoted to propagandizing the virtues of jihad and martyrdom. Contemporary literature makes clear that Islamic zeal (or, in modern parlance, “radicalization”) reached a fever pitch during their reigns.