Valentina Sampaio Is the First Openly Trans Victoria’s Secret Model The controversial brand is finally trying to become more inclusive By Kayla Kibbe
After years of sticking to an outdated brand model even in the face of declining sales and threatened irrelevance, Victoria’s Secret has finally made an attempt to answer the public’s repeated calls for diversity by hiring its first transgender model, Valentina Sampaio.
The Brazilian model first sparked rumors that she had signed with the brand last week after tagging a Victoria’s Secret account in an Instagram post and using the hashtags #vspink, #campaign and #diversity. Sampaio continued to feed the rumor mill a few days later with another post, a video, featuring the hashtags #staytuned, #vspink and #diversity.
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