https://issuesinsights.com/2021/12/13/renewable-sustainable-dissecting-green-buzzwords/
Remember when Humpty Dumpty lectured Alice, “When I use a word, it means just what I choose it to mean — neither more nor less”? With talk of climate change constantly in the news, marketing departments are increasingly getting in on that game. One in every six consumer products touts sustainability claims. So should you trust what is on the label?
Some terms like “organic,” for farming practices, have been around long enough to have their own third-party certification programs. While not perfect, it’s at least a layer of scrutiny that is missing from newer buzzword claims.
One of those newer terms is “renewable.” The word invokes thoughts of clean energy and boundless resources.
Reality check: “Renewable” only means a product has been sourced from something that cannot be depleted. Paper is often labeled renewable since trees and forests regrow and are replanted. But that doesn’t make products made from renewable resources automatically better than other products.
Water cartons, for example, have been touted as a “renewable” alternative to plastic bottles. Alaska Airlines recently announced it would be getting rid of plastic water bottles and replacing them with boxed water. But there’s a catch.
The paper in cartons is renewable, but the cartons are not merely paper. After all, paper’s not waterproof. As any kid knows after taking a juice box apart, there are glued layers of plastic and aluminum needed to waterproof the product.
Crucially, that means while the paper part of the carton is “renewable”, the cartons themselves are difficult to recycle. Cartons cannot be recycled in areas where 40% of the country lives. Carton production releases roughly the same amount of greenhouse gases as the production of a recycled plastic bottle. A carton is better off being incinerated, according to a study by the Danish Environmental Protection Agency.
Does the “renewable” label mean the product is better for the environment? Not necessarily.