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You see online quizzes and surveys all over the internet, and while many are produced by legitimate companies offering the potential to win great prizes by asking for your help in gaining research insights, some are scams. Your temptation to take a quiz or survey may be motivated by the prize, a desire to help shape research, or it may be to eliminate boredom, procrastinate, or satisfy your own curiosity.
Before you take that quiz, it’s important to understand that someone, some company, or some organization spent time creating that survey – what is their motivation?
How Online Quizzes Collect Data
Quizzes and surveys are designed for one purpose; to collect information. Your information.
Have you ever seen terms of use on a survey or quiz site? Probably not. Quiz takers are giving away information to the creator of the survey without any understanding of how it will be used, sold, loaned or traded, without any ability to go back and request that your information be removed.
Depending on the hosting site, and the questions asked, they may or may not know exactly who you are, but at a bare minimum they are collecting information about your preferences. Keep in mind that even when the survey or quiz itself doesn’t ask for your personal information they may still be collecting it.