https://thefederalist.com/2022/09/19/democrats-are-astroturfing-climate-alarmism-among-latinos-as-families-suffer-from-record-inflation/
Latina mothers care about economic opportunity and the fact that the American Dream is slipping away under Joe Biden’s disastrous leadership.
The Latino Victory Project, a left-wing super PAC co-founded by Eva Longoria, is dumping $5 million into a campaign to promote climate hysteria among Latinos. The project is called the “Vote Like a Madre” campaign, which is an odd campaign name from a party that is fighting to erase “madres,” preferring the genderless title “birthing people.”
The “Vote like a Madre” campaign encourages Latina moms to make a “pinky promise” to their children that they’ll only vote for candidates with “bold plans to fight climate change.” The campaign conveniently omits the fact that progressive climate change policies are responsible for the record-high gas and food prices and other economic woes that Hispanics rank as their No. 1 voting issue.
A long A-list of celebrity Latinas, like Jennifer Lopez, America Ferrera, Dr. Luz Towns-Miranda, Jessica Alba, and Rosario Dawson are participating in the hashtag. However, this astroturfing climate campaign isn’t just relying on celebrity endorsements.
The “Vote Like a Madre” campaign is also paying smaller Latina social media influencers, particularly those in swing states Nevada and Arizona, to promote the illusion that Latina mothers are worried about climate change.
The Latino Victory Project has hired a New York City-based company called “People First” to recruit social media influencers to participate in the “Vote Like a Madre” campaign for pay or perks. “If you are interested in participating in this campaign, please answer the following,” writes People First Digital Relational Organizer Logan Smith in an email obtained by The Federalist, “[c]onfirm that you are a Latina,” “[s]tate whether you live in Arizona or Nevada (if you live in another state, please send a screenshot of your audience location analytics, as we can only work with creators with a large audience in Arizona or Nevada),” and “[s]tate whether you are a mother, an aunt, and/or a grandmother.”