Swifties need to grow up The manic fandom over Taylor Swift speaks to the infantilism of our age. Lauren Smith
https://www.spiked-online.com/2024/06/24/swifties-need-to-grow
EXCERPTS
Taylor Swift was in London last week, and it felt like a collective mania had briefly taken hold of the capital.
As Swift’s seemingly never-ending Eras tour was in town, you could hardly move for millennial women wearing cowboy hats and glitter. But it wasn’t just hardcore Swifties who were in the grip of Taylor-mania. Transport for London released a special Swift-themed Tube map to mark her presence, with lines renamed after her albums, stations renamed after her songs and the map’s colours jazzed up with sequins. On Friday, the Changing of the Guard outside Buckingham Palace was performed to the tune of Swift’s ‘Shake It Off’. Walls across the city were decked in Taylor Swift murals.
When you think of a ‘Swiftie’, you’re probably imagining a teenage girl – or a thirtysomething professional who thinks she’s a teenage girl. But some of the guests at the London concerts over the weekend were a long way out from even those demographics.
Prince William, the heir apparent to the British throne, posed for a selfie with Swift before attending the concert for his 42nd birthday. Although he did have his two older children, Charlotte and George, in tow, his vigorous, frenetic dancing to ‘Shake it Off’ made it all too clear that he was the biggest Swift superfan of the bunch.
Even Keir Starmer was out among the Swifties. The Labour leader posted a snap of him and his wife, Victoria, at the concert on X, noting that he was making a ‘“Swift” campaign pitstop’, to groans all round.
What is going on here? Why are fully grown, adult politicians fawning over a star who makes pop music for teenagers? Or at least, in any sane era, should be making pop music mainly for teenagers. It surely can’t be down to her underwhelming lyrics. After all, this is the musical genius whose latest album, The Tortured Poets Department, contains such lyrical masterpieces as: ‘We would pick a decade / We wished we could live in instead of this / I’d say the 1830s but without all the racists’; ‘You smoked, then ate seven bars of chocolate’; and ‘Touch me while your bros play Grand Theft Auto’.
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