https://www.nationalreview.com/corner/why-west-side-story-flopped-on-opening-weekend/
I assume Steven Spielberg’s $100 million remake of West Side Story isn’t being advertised quite as heavily in your neighborhood, but on the Upper West Side of Manhattan where I live, you can scarcely take a breath without being hit with advertising for the movie. 20th Century Studios/Disney treated this as an event movie, it had the weekend all to itself, it had considerable critical acclaim/hype and some of the target demographic (the theater community, extending out to everyone who ever performed in the show in high school) was intensely interested.
Unfortunately, the movie also suffers from having no stars (sorry, Ansel Elgort, but you make Timothée Chalamet look like Marlon Brando) and it’s based on a property that may be beloved by people over 50 but is, I suspect, totally unknown to those under 40. People over 50 don’t go to the movies. The single comment I most often hear from people when I tell them I’m a film critic is, “Oh, I haven’t been to the movies in years.” TV is where it’s at these days. West Side Story is on track to gross $10.2 million in North America on its opening weekend — less than the $11.5 million earned by In the Heights in June, even though In the Heights is a little-known property and it debuted on HBO Max the same day. Certainly, the public sense that the pandemic was over in June provided a boost and the reverse is true six months later.
West Side Story is, despite the terrific songs and attempts to update it, still an extremely dated property — corny, maudlin, contrived, phony. I saw it in a huge theater full of enthusiastic fans, and even there reaction was muted. It just isn’t that great. Word of mouth is not going to help this movie earn out.