https://amgreatness.com/2020/05/09/the-new-normal-ridiculous/
Crises, even if they are manufactured ones, are great producers of linguistic mutation. Thucydides noticed this. In one of the most famous bits of his History of the Peloponnesian War, the great historian wrote that in a time of civil war certain words changed their usual meanings and took on new ones. For example, “reckless audacity came to be considered the courage of a loyal ally; prudent hesitation, specious cowardice; moderation was held to be a cloak for unmanliness; ability to see all sides of a question inaptness to act on any.”
It’s not only civil war that produces such linguistic deformations. Any crisis will do.
Our part of Connecticut was badly damaged by Hurricane (or, for the weather pedants among you, “Superstorm”) Sandy in 2012. Like many families, we had to move out of our house for months and were subjected to seemingly endless meetings with various local and FEMA officials who eagerly seized the chance to tell us huddled masses what we could and couldn’t do with our property. Just as every public official and talking head now is an amateur epidemiologist, so back in 2012 they were all expert meteorologists.
I remember one meeting in particular when it was explained to us that storms like Hurricane Sandy were “the new normal.”
“The new normal.” Is there a more nauseating flake of smug linguistic presumption? I think that the imperative “stay safe,” born of our coronavirus panic, comes close. But “the new normal” is worse because it pretends to knowledge not just solicitude. That wretched town official who was telling us serfs what we could and could not do with our homes did so on the hollow authority of knowing, or pretending to know, what the future would bring.
So it is now. At one of President Trump’s near-daily coronavirus press rallies last month, a media mouth began a question by noting the “new normal in which, you know, there’s [sic] smaller crowds in restaurants and bars and—” The president cut him off.
“Oh, that’s not going to be normal,” he said.
There’s not going to be a new normal where somebody has been having for 25 years 158 seats in a restaurant and now he’s got 30 or he’s got 60 because that wouldn’t work. That’s not normal. No, normal will be if he has the 158 or 68 seats, and that’s going to happen and it’s going to happen relatively quickly, we hope. . . . Our normal is if you have 100,000 people in an Alabama football game or 110,000 . . . we want 110,000 people. We want every seat occupied. Normal is not going to be where you have a game with 50,000 people.
Is the president right? Will we quickly revert to the status quo ante? No one knows.