https://www.jns.org/opinion/aliyah-seems-to-be-the-hardest-word/
A subtle yet significant gradual shift in the perception and description of the Jewish Agency’s job has coincided with the evolution of the concept of “Zionism.”
At its three-day board of governors meeting in Jerusalem this week, the Jewish Agency for Israel, which recently turned 90, revealed a new plan of action. Addressing the Jewish leaders who convened in the Israeli capital on Sunday, Jewish Agency chairman Isaac Herzog announced that the organization, which “founded the State of Israel and brought 3 million Jews on aliyah,” is now “refining our strategic mission for the coming decade, based on the challenges Jews are facing today.”
Herzog, who kicked off the event with a ceremony to honor and mourn the victims of last year’s attack on the Tree of Life*Or L’Simcha Synagogue in Pittsburgh that left 11 Jews dead and six others wounded—explained the mission as one aiming to “provide concrete solutions to the greatest challenges facing the Jewish people at this time: mending the rifts among our people, building a two-way bridge between Israel and world Jewry, encouraging aliyah and providing security for Jews around the world.”
The only thing really new in this mission lies in its reduced emphasis on immigration to Israel. When it was established in 1929 as the operative branch of the World Zionist Organization, the Jewish Agency’s main raison d’être was aliyah, absorption and the building of communities in the Jewish state.
This subtle yet significant gradual shift in the perception and description of the Jewish Agency’s job has coincided with the evolution of the concept of “Zionism.” Once considered to be the ideological basis for Jews striving to live in their ancestral homeland-turned-state, it now is a general term denoting anything from a strong love or political backing for Israel to the wishy-washy, often veiled anti-Israel claim that it has a “right to exist.” As long as it behaves itself, of course.