https://quillette.com/2019/02/18/the-internet
Camila worked for Ristretto Roasters, my husband Din’s coffee roasting company in Portland, Oregon, for five years. She received regular promotions and by 2016 was earning a mid-five figure salary. In October of last year, Camila resigned. The end.
Or, the end until last month, when she sent an email to more than two dozen former and current Ristretto Roasters employees, alerting them to the YouTube series, #MeNeither Show, that fellow journalist Leah McSweeney and I launched in December 2018. In three half-hour episodes, we had discussed, among other topics, celebrities who have exploited the #MeToo movement, and the difference between sexual predators and those swept-up in the excesses of the current moment. The show’s “about” page reads, “#MeNeither is an almost-weekly conversation about the cultural issues of the day, and an attempt to create a space where people can find ways to think out loud through uncomfortable topics.”
In her email to Ristretto employees, Camila described our show as “vile, dangerous, and extremely misguided” and announced her intention to “take this information to [local newspapers] Willamette Week and The [Portland] Mercury.” She went on to explain that, “it could be really powerful to have a formal letter singed [sic] off by as many RR employees as possible so that the community at large knows that the people who actually keep RR running do not stand for this.”
The letter Camila circulated to the local press read in part:
We believe it is a business owner’s responsibility to create a safe and supportive working environment for their employees. Invalidating assault survivors throws into question the safety of Ristretto Roasters as a workplace and has the potential to create a demoralizing and hostile environment for employees and customers alike. This cannot be tolerated.
The career-destroying potential of the internet mob immediately snapped into action. Articles appeared in at least four newspapers and on innumerable websites. People on social media hurried to declare that they would never again spend a penny at Ristretto and were rewarded with approval from like-minded peers. A college-age girl walked into one of the cafes screaming, variously, that the baristas were in danger, and that working for Ristretto somehow posed a threat to the community. Employees who had previously been secure in their jobs became jittery and quit. One of Din’s managers suggested that he sell the company and that I offer a public apology before it was too late.
This was within 48 hours of the first news reports appearing.
