https://amgreatness.com/2018/12/22/the-wall-is-trumps
A major reason that George H. W. Bush was elected in 1988 was his pledge, dramatically enunciated at the Republican National Convention in August of that year, not to raise taxes. Congress will push me to raise taxes, said Bush, and I’ll say “no”; they’ll push again, and I’ll say “no”; and they’ll push again and I’ll say to them “read my lips: no new taxes.”
It was a nice performance. The “read my lips” wheeze is of course the most famous bit. I’m sure it was scripted, as was the amusing play on “resort.” My opponent says he’ll only raise taxes as a last resort, said Bush, “but when a politician talks like that you know that’s one resort he’ll be checking in to.” Throw that speechwriter a bone!
A pledge not to raise taxes is something that is easy to check up on. You look at the weekly pay packet and count the drachmas. If there are fewer now than before, you can bet your local IRS agent that the hand of government is reaching a little deeper into your pocket than before.
The Democrats understood this. And although Dems, as a class, enjoy spending other people’s money, the more the merrier, they don’t necessarily want to be seen as the ones who are pilfering the pelf. They’d take all of your money if they could get away with it, but they wouldn’t want to be blamed for that government-sponsored larceny. Much better, from a reelection perspective, to contrive to shift the blame on to the Republicans.
Given that ambition, George H. W. Bush’s promise was an irresistible challenge. “Read my lips,” he said. OK. We read you loud and clear. And if we can browbeat you into capitulating, even as a “last resort,” to our demand that you raise taxes, then we’ll have you by the short and curlies. We’ll play that video where you made the promise on an endless loop on the lead up to the 1992 election and crush you.
And so it came to pass. It wasn’t fair. Bush didn’t want to raise taxes. The Democrats strong-armed him into it. Then they turned around and said he had broken his promise. Not nice, not nice at all. But it was just business as usual in the world of politics, especially Democratic politics.