Mark Zuckerberg famously started Facebook out of a Harvard dorm room in 2004, but his social network now boasts more than two billion users world-wide. Facebook hasn’t matured as fast as it has grown, and its recent troubles show that it will need to exercise more control over content and privacy. Or politicians may do it instead.
Facebook is facing a public reckoning after two newspapers reported that data on 50 million users was improperly shared with a firm working for the Trump campaign. The outrage is overwrought, but perhaps inevitable given that Facebook has promoted itself as a guardian of consumer privacy.
In 2014 the company supported a Senate bill to limit the National Security Agency’s access to electronic data, arguing that it was more trustworthy than the government. Last year Facebook joined other tech companies to oppose Federal Communications Commission Chairman Ajit Pai’s rescission of Obama-era privacy rules for broadband providers that didn’t apply to them.
The Internet Association argued that companies like Facebook and Google “have more limited visibility into online practices and consumer information” than broadband providers that are “in a position to develop highly detailed and comprehensive profiles of their customers—and to do so in a manner that may be completely invisible.” Facebook’s alleged data breach has exposed this conceit.
Facebook makes most of its $16 billion in annual profit from harvesting data on users. In 2007 the company decided to start selling personalized ads to fuel its growth. To boost user engagement and generate more ad revenue, Facebook encouraged third-party apps such as inane personality quizzes like “Which Disney Princess Are You?”