Social media deliberately exploits human psychology, not least with its parade of endless distractions. As well as making us stupid and inattentive, political democracy also is undermined via the mining of big data, as the ongoing revelations of Facebook’s privacy violations attest.
The European Renaissance formed much of what became the West’s vocabulary concerning individual freedom, humanism, political order and the idea of scientific inquiry freed from religious supervision or customary oversight. It gave rise, amongst other things, to speculation about the possibility of perfection. Neo-Platonists, like Pico della Mirandola, considered what man’s release from a determinist chain of being might mean. “What a great miracle is man,” Pico wrote in 1487, “the intermediary between creatures … familiar with the gods above him, as he is lord of the creatures beneath him.”
In this optimistic spirit, later humanists, like Thomas More, imagined utopia, “no place”, where “there’s never any excuse for idleness”. More’s society of perfect happiness was also one of complete surveillance where “everyone has his eye on you”. In a similar vein, Francis Bacon conceived a New Atlantis where Salomon’s house, or the scientific College of the Six Days Work, would find out “the true nature of all things (whereby God might have the more glory in the workmanship of them, and men the more fruit in the use of them)”.
The scientific revolution and the eighteenth-century Enlightenment only reinforced this quest. Mary Shelley’s Frankenstein captured the dream of science which also came to address the growing irrelevance of God. By the late nineteenth century both Friedrich Nietzsche and Thomas Hardy speculated on the meaning of God’s death. As Hardy wondered:
And who or what shall fill His place?
Whither will wanderers turn distracted eyes
For some fixed star to stimulate their pace
Towards the goal of their enterprise? …
In Silicon Valley, Big Tech offers the latest apocalyptic answer to Hardy’s question concerning “the goal of their enterprise”.