Far from reminding girls of a world of opportunities, the hijab reminds them of all the things they cannot do in many Muslim countries. These include decisions about their own lives and bodies, such as not having their genitals mutilated, and generally not leading the free lives that women in the West — including the ones working at Mattel — probably take for granted.
Far from being a symbol of empowerment, the new Hijab Barbie is an example of a cultural and civilizational jihad — and the submission of a Western company, Mattel, to that jihad. Cultural jihad is the attempt to change and subvert Western culture from within, or more simply put: to Islamize it.
“The Ikhwan [Muslim Brotherhood] must understand that their work in America is a kind of grand jihad in eliminating and destroying the Western civilization from within and ‘sabotaging’ its miserable house by their hands and the hands of the believers…” The document then goes on to list the Muslim Brotherhood organizations and the organizations of its friends: organizations such as CAIR, ISNA, ICNA among others. — Muslim Brotherhood, 1991.
A new Barbie doll has been launched as part of Mattel’s “sheroes” line. It is a doll in full hijab modeled after American-Muslim Olympic fencer, Ibtihaj Muhammad, the first American athlete to compete in the Olympics wearing a headscarf, which — apparently — Mattel felt was something for little girls worldwide to emulate. That and the possibility of selling millions of toys in the burgeoning Muslim market, of course.According to a statement from Mattel:
“Barbie is celebrating Ibtihaj not only for her accolades as an Olympian, but for embracing what makes her stand out,” said Sejal Shah Miller, Vice President of Global Marketing for Barbie. “Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything.”
The attempt to paint the new Hijab Barbie as a symbol of empowerment for girls is, however, quite disturbing. Girls “being and doing anything they want” is considerably different from what this hijab-clad doll represents. Hijab Barbie represents, on the contrary, the often violent oppression that Muslim girls and women experience throughout the Muslim world. It also represents the gender-apartheid the Quran mandates, which limits the freedoms of Muslim girls and women in the extreme.