In an affluent postmodern society of nearly unlimited freedom and opportunity, elite celebrities, pampered athletes, comfortable academics, conniving politicians, and careerist journalists find it hard to prove that they are still relevant in a revolutionary or rather cool sense.
In medieval times, privileged sinners found absolution for their guilt through more formal contractual penance. Churchmen consulted books of penitentials that prescribed precise medicinal doses — donations, pilgrimages, fasting, and a host of other sacrificial acts — to offset particular sins to get them right again with God. The key was to find a way to keep enjoying sinning and still get to heaven on the cheap.
In our atheistic and agnostic society, inexpensive, loud, and public virtue-mongering has replaced church penance — with Black Lives Matter, La Raza, Al Sharpton, network anchor people, NPR, the New York Times, and such acting as the new bishops who can dispense exemptions.
The wealthy, the influential, the intelligentsia, and the cultural elite all broadcast their virtues — usually at a cut-rate rhetorical price — to offset their own sense of sin (as defined by feelings of guilt), or in fear that their own lives are antithetical to the ideologies they espouse, or sometimes simply as a wise career move. Sin these days is mostly defined as race/class/gender thought crimes.
Wearing a mask of virtue is done not to save one’s soul for eternity but to still feel good about enjoying privilege. The sneakers, jeans, and T-shirts or mafia-black outfits of Silicon Valley billionaires can compensate for their robber-baron sins of outsourcing, offshoring, and tax avoidance or simply their preference for apartheid existence with the fellow rich; for George Soros (currency manipulator and European financial outlaw), it is funding leftists who hate capitalists and rank financial speculators like him. All that beats lashings and haircloth.
Superstar singer Beyoncé, along with her husband Jay-Z, is reportedly worth $1 billion, with a reported annual income that exceeds $100 million.
Not long ago the popular criticism of Beyoncé by her fans was that she seemed in appearance too eager to culturally appropriate “whiteness.” Her routines were akin to reactionary striptease and crassly sexually reductive — hardly the image of a bold black female entrepreneur espousing values consistent with hip feminism.
We do not hear so much flak these days. Beyoncé is just as privileged, probably wealthier, and on her way to multibillionaire Oprah status. But she has suddenly metamorphosized into a social-justice warrior, at least in theory.