https://www.americanthinker.com/blog/2023/04/what_were_they_thinking_at_bud_light.html
Something about the sudden shift in marketing strategy for Bud Light doesn’t pass the smell test.
An iconic brand that, based on some of the best commercials you’ll ever see, never ceased to hit the target of its intended customers has, overnight, decided to abandon those customers and dollars are “fratty and out of touch,” and go after… What exactly? We do not really know.
Thomas Lifson showed us the video of Alissa Heinerscheid, vice president of marketing for the Bud Light brand, try to explain her strategy. I am sorry, but when explaining a marketing strategy for beer it seems both intentional as well as awkward and discomforting to see her children’s artwork posted behind her. Beer and children just do not mix.
The result of that strategy should not have been unexpected. Bud Light sales are in the toilet. Overnight. A viral video shows Bud Light sitting untouched in a store’s cooler. 🤣 This is real! I went to my local store, and she said they haven’t sold a 12-pack or 30-pack of Bud Light this whole week! #BudLightWentWoke #budlight
I contend, therefore, this was not the biggest blunder in corporate marketing history. Anyone could have seen what was going to happen. To believe this strategy wasn’t market-tested before going full steam ahead is like believing Russia helped Trump win an election, or something like that.
As fast as Bud Light sales tanked, it didn’t take long for Chasten Buttigieg to criticize everyone who boycotted the brand. His tweet: “If you’re upset about a beer company supporting civil rights, you might want to start bottling your tears. LGBTQ people drink water, too. Gonna boycott that next? 11:59 AM · Apr 8, 2023”