https://amgreatness.com/2025/01/09/the-fall-of-the-house-of-mouse/
The legendary Walt Disney, watching from above, must be disgusted with what’s happened at the company he founded more than 100 years ago, October 16, 1923, to be exact. Under the leadership of Bob Iger for most of the past 20 years, the company has recently floundered, abandoning its roots in providing wholesome entertainment across its many platforms (theme parks, cruise lines, movies, broadcasting, streaming entertainment) and is now seen for what it has become, a woke institution dedicated to indoctrinating children. And parents have rebelled.
100 years ago, Walt Disney had a vision: to provide wholesome entertainment for families and “children of all ages.” He oversaw the creation of endearing classic movies, theme parks that allowed visitors to enter a whole new world, and his namesake brand of quality kid-safe content. It became world-famous for its uniquely “Disney” way of entertaining everyone. From his unabashedly patriotic content generated during World War II to the “Wonderful World of Disney” that brought families together in front of the TV beginning in the late 1950s, Walt’s world was shaped by his “America First” beliefs.
But all that has changed under the leadership of current CEO Bob Iger. Iger, who joined ABC (the American Broadcasting Company) in 1974, earning $175 a week, has steadily risen through the ranks at ABC through a series of positions at Capital Cities/ABC before it was acquired by Disney in 1995. His rise up toward the C-suite continued unabated until 2005 when the Walt Disney Board selected him to succeed the unpopular Michael Eisner as its CEO.
Since then he has presided over a period of rapid growth in its theme parks division as well as masterminding the acquisition of several intellectual property portfolios—Pixar, Lucasfilm, and Marvel, to name a few—to bolster its standing in Hollywood and become a dominating force in the entertainment industry.
But as of late, since the late 2010s, the company has become a leading force in the woke movement, which has caused problems for the company. It has run into a buzz saw of criticism over its forced introduction of LGBTQIA+ themes and characters into its TV programming and films.