Does anyone say “department store” anymore? If you’re a Millennial or maybe even a tad older, you may not even be aware of what a department store is. If you’re thinking, Walmart or Target, or even Kohl’s, think again.
Until the 1970s or so, department stores were grand affairs; multi-story edifices, arranged in “departments,” and organized by floor. You needed to take an elevator, usually operated by a real person, to get to the floor that stocked whatever you were looking for. And as the elevator approached a floor, the operator would shout out the stops like a train conductor: “Fourth floor, kitchen appliances! Fifth floor, ladies lingerie!”
These days, you won’t find too many department store elevator operators, but even if you could, Richard Ned Lebow, a professor of political theory at King’s College London, recently showed that it’s no job for an amateur. A lot can go wrong just calling out the floors.
While attending an academic convention, Ledbow was riding in a hotel elevator―not in a department store elevator―with other passengers, including a number of women. Instead of saying the number of the floor he wanted to another passenger to press, Lebow quipped “Ladies Lingerie” as his floor choice.
Anyone who’d ever taken an old-fashioned department store elevator ride would have gotten the joke, and probably chuckled. Anyone not schooled in department store lore but possessed of good manners and an unexcitable mind probably would have ignored the comment, or thought this guy wandered into the wrong building. And that would be the end of it.
But that was just the beginning of it for Simona Sharoni, a professor of women’s and gender studies at Merrimack College. Sharoni was also on that elevator, and Lebow’s seems to have crack ruined her whole day.
Sharoni didn’t think Lebow was only joking. She couldn’t imagine anyone having the temerity to “make a reference to men shopping for lingerie while attending an academic conference.”
Right. Who does that? But still . . . what’s the problem?