https://quadrant.org.au/opinion/qed/2019/07/social-media-the-damage-is-done/
Hi, my name’s John, and I’m an addict. Facebook is my main drug of choice, but I also dabble in a bit of Instagram and Twitter. Every now and then, when I need a real pick-me-up, I’ll turn to Snapchat.
Dramatic introductions aside, these algorithmically optimized systems of content distribution are excellent at two things: engaging the user and retaining the user. Notice that I chose the word user, not customer. That is how we are viewed by the tech-savvy alchemists. Billions of users, all hooked on a virtual high.
Isn’t it odd that only two groups — drug dealers and social media dealers — refer to their target audience as “users”? When one examines the algorithmic architecture of these platforms, a troubling pictures emerges: Facebook and the like are designed to keep us in a user state of mind: First, engage. Second, retain. Third, continue to drip-feed the addiction with notifications and reminders.
Is this an exaggeration? If you think so, go ahead and delete your social media accounts. See how long you can survive without Facebook or Twitter or Instagram. I recently told a friend of mine that I am no longer on Instagram. He looked at me like I had just told him I was thinking of relocating to Yemen. Utter bewilderment.
For those who chose to never ‘sign up,’ kudos to you. Chances are you have saved yourself days – no, weeks – of valuable lost time. According to a 2018 report published by the Global Web Index, the average person in the Western world spends 2.5 hours a day on social networking and messaging platforms. To put this figure in perspective, look at it this way: That’s 17.5 hours a week, or 70 hours a month. The average Westerner wastes close to three days every month on social media.