Forty-nine years ago, Vice President Hubert Humphrey was the Democratic candidate for president.
The year 1968 was a tumultuous one that saw the assassinations of rival candidate Senator Robert F. Kennedy and civil-rights icon Martin Luther King Jr. Lyndon Johnson’s unpopular lame-duck Democratic administration imploded because of massive protests against the Vietnam War.
Yet Humphrey almost defeated Republican nominee Richard Nixon, losing the election by just over 500,000 votes (43.4 percent to 42.7 percent).
Infighting Democrats could have defeated the unpopular Nixon if not for a few unforeseen developments.
Their convention in Chicago turned into a creepy carnival of televised rioting and radical protests. Hippies and leftists were seen battling police in the streets on prime-time news.
The former Democratic governor of Alabama, George Wallace, ran as a states’ rights third-party candidate and drew 13.5 percent of the vote. Wallace destroyed the Democrats’ traditional hold on the old “solid South” by winning five Southern states outright. He also siphoned off enough traditional Democratic supporters to give Nixon astonishing Republican victories in half a dozen other states in the region.
Nixon won over a few Northern blue-collar states that had often voted Democratic, such as Wisconsin and Ohio — again with help from Wallace, who appealed to fed-up, working-class Democrats.
What was the lesson from 1968?
The Democrats could have recalibrated their message to appeal more to working-class voters.
They should have rebuilt the old Franklin D. Roosevelt–era coalition that had elected Harry Truman and John F. Kennedy, mostly by appealing to paycheck issues and avoiding radical agendas.
Yet despite picking up twelve House seats in the 1970 midterm elections, and instead of attributing the 1968 loss to Wallace’s third-party populism and voter pushback against radicalism, the Democrats went off the rails and veered hard left in 1972.
The lowering of the voting age to age 18 in 1971 also tricked Democrats into wrongly thinking that most new young voters were leftists and would vote in record numbers for leftist candidates.
So the Democrats in 1972 foolishly nominated die-hard left-wing South Dakota senator George McGovern.