Texas Senator Ted Cruz, unlike pretty much all of his rivals for the Republican nomination for president, has had a disciplined and careful plan for winning.
Other contenders were thrown off course by the emergence of Donald Trump as the clear poll leader nationally and in virtually every state, and seemed unable to handle Trump’s ability to overwhelmingly dominate media coverage of the race while sprinkling in putdowns of the other candidates. Cruz, on the other hand, continued to do what he has done since his election to the Senate in 2012, and with his immediate forays into the early 2016 caucus and primary states in the winter of 2013. His approach has been to stay to the right of every other possible Republican contender, and to claim the leadership role in the conservative base’s war with the party’s establishment and leaders in the House and Senate.
When neurosurgeon Ben Carson became a favorite of evangelicals, Cruz’ strategy to win Iowa based on his own strong ties to evangelicals and conservative voters was in jeopardy. With Trump leading the pack and competitive in Iowa, a Carson victory in that state would have relegated Cruz to third place or worse, and damaged any ability to build on Iowa elsewhere. Cruz seemed to understand from the start that taking on Trump was likely to be a loser for whichever candidate took this approach. So Cruz played nice with Trump, and waited for the evangelicals infatuation with Carson to run its course.