https://pjmedia.com/news-and-politics/google-is-cloaking-monopoly-power-in-the-guise-of-virtue-to-gain-more-control-over-users-data/
The tech world was rocked by Google’s recent announcement regarding its internet browser, Chrome. Over the next few years, the search engine company will begin banning third-party cookies from its platform. The change will prohibit companies unaffiliated with Google from tracking the data of Chrome users.
Google heralded the move as a victory for internet privacy, declaring, “Users are demanding greater privacy… and it’s clear the web ecosystem needs to evolve to meet those demands.”
Unfortunately for Google’s public relations team, reality doesn’t quite conform to their slick messaging strategy. The tech giant may claim that their rationale for eliminating third-party cookies is an altruistic pursuit of security and privacy, but the truth is something different entirely. Google is merely looking to strengthen its monopoly power over the tech industry. And it is using the guise of virtue to cloak its ambitions.
The troubling reality lying behind Google’s claims of virtue is hiding in plain sight. Google is banning solely third-party cookies. In other words, Google is banning its competition.