https://www.theatlantic.com/family/archive/2018/11/childrens-book-storytime-political/575506/
More than 200 years ago, when books for children first became common, they delivered simple moral lessons about, for instance, cleanliness and the importance of prayer. Today, story time is still propelled by moral forces, but the issues have gotten a good deal more sophisticated.
In recent years, publishers have put out children’s books with political undertones and activist calls to action on topics ranging from Islamophobia to race to gender identity to feminism. “The trend has definitely exploded in recent years with the social-justice books and the activism books,” says Claire Kirch, a senior correspondent at Publishers Weekly who has been covering the book industry for 15 years.
For children of all ages, books about such charged topics are, in the words of one publishing executive, coming to be seen as more “retail-friendly.” This development applies all the way down to picture books—a category for which the intended audience and the buyers are two very different groups. In this sense, “woke” picture books can be thought of as products for parents, helping them distill some of the day’s most fraught cultural issues into little narrative lessons for their kids.
The wave of politicized children’s books has come more from the left than from the right. Kirch told me that “of the three publishers that are the most well known for publishing conservative books”—Center Street, Sentinel, and Regnery Publishing—“only one really has a kids’-book line.” That one is Regnery, which has put out titles such as Donald Drains the Swamp!, Land of the Pilgrims’ Pride (by Newt Gingrich’s wife, Callista), The Remarkable Ronald Reagan, and The Night Santa Got Lost: How NORAD Saved Christmas.
It seems there is more of an appetite for liberal-minded kids’ books: Kirch noted that another Regnery title—Marlon Bundo’s A Day in the Life of the Vice President, by Mike Pence’s daughter Charlotte and told from the perspective of the family’s pet rabbit—was far outsold by a parody of the book overseen by John Oliver’s HBO show that imagined the titular bunny to be gay.