http://thehill.com/opinion/white-house/398940-polling-could-be-missing-reality-again
The biggest “fake news” story of the last few years was that Donald Trump had almost no chance of being elected president. The entire pundit-polling-news establishment (including myself) was wrong, and the expectation was that these institutions would recalibrate their coverage to reflect a true picture of the country. They made an enormous miscalculation and they would, of course, make changes.
Almost two years later, very little has changed in polling and analysis at major institutions and news media. If anything, the polling has drifted even further from reality when you look at the questions being asked and, more importantly, the questions not being asked. You don’t need polls to see the America you live in. You need polls to understand the part of America you don’t know, don’t see, and don’t understand.
I believe that, in 2016, many of the national election polls were basically accurate, depicting a fairly close race, but the analysis of them was sophomoric, failing to understand the electoral college power of the unique coalition Trump amassed. His daily Midwest rallies were dismissed as curiosities of a desperate candidate with no real chance of winning. Boy, were they wrong.
This disconnect could be happening all over again. Take a look, for example, at the NBC News/Wall Street Journal poll for July. It’s very professional and a generally accurate poll. Look at what it found this month: Trump’s approval rating edged up 1 point and his “strong approval” went up 3 points. His personal image improved several points. The congressional horserace closed 4 points in the direction of Republicans.