The consumers of higher education have spoken. Workforce outcomes are, far and away, the driving motivation for pursuing post-secondary education across all ages, races, and degree types.
According to a new Strada-Gallup poll, which surveyed 86,000 students at over 3,000 post-secondary institutions, 58 percent say work outcomes — such as finding a good job with good pay and opportunities for career advancement — are their primary motivation for attending. This is true across all higher education pathways and demographic subgroups.
Not surprisingly, even more Americans (72 percent) with postgraduate education experiences identify career goals as their top motivation, as do 60 percent of those on a technical or vocational pathway. The second most common motivation for Americans with postgraduate education eperiences, “general learning and knowledge,” trails at just 23 percent.
Of course, most students who pursue post-secondary education want a good job when they graduate. And, it turns out, this clarity of purpose is important. This new data tells us not only that many students go to school in order to get a job, but that clearly defined career goals play an important role in determining if those students actually complete their chosen course of study.
Students who do not complete their degree are relatively likely to report general aspirations for learning and knowledge as their top motivation (31 percent). Those who did complete their degrees tended to place these goals lower on their list: vocational/technical training (14 percent), post-graduate work/degrees (18 percent), two-year degrees (25 percent), or four-year degrees (20 percent). In an earlier Strada-Gallup report, students who did not complete their education were also the most likely to say they would study a different major if they could do it all over again.