https://www.americanthinker.com/articles/2023/11/the_elite_conspiracy_to_monopolize_opinion_through_propaganda.html
Humankind is supposedly ruled by reason. But logic isn’t effective in influencing people, individually or in a group. Advertising, public relations, and propaganda succeed precisely because they bypass reason. They hack the shortcuts the brain uses, changing people’s beliefs and behavior without their realizing it.
Sadly, we are not taught how to guard against these techniques, writes Michelle Stiles in One Idea to Rule Them All: Reverse Engineering American Propaganda. This ignorance, she says, has “devastating consequences for both individuals and society as a whole.”
Some techniques are as old as civilization. Many books cover those used in advertising. Stiles’s scholarly book instead addresses how the ubiquitous manufacture of consent has eclipsed faith in the media and democracy, with stagecraft and narrative supplanting the search for truth. Like a 21st-century Orwell, she warns that tyranny begins with control and abuse of language. She aims to help us recognize the modus operandi of Idea Bullies, who use nefarious means to make an unwary public accept the dominant narrative.
Stiles begins with a startling fact. It wasn’t Nazi Germany or communist dictatorships that first mastered mass persuasion. It was the American government in the lead-up to U.S. involvement in World War I. The working and middle classes saw the war as a businessman’s venture and were reluctant to enlist. To overcome this resistance, President Woodrow Wilson set up the Committee on Public Information (CPI) headed by George Creel. Other key figures were Arthur Bullard, Edward Bernays, and Walter Lippmann.
Together, they drew on and orchestrated the skills of intellectuals, journalists, local leaders, artists, businessmen, and others to get young men to believe in the cause and sign up to fight. Every means was deployed to sell the war to Americans and the world—the printed word, the spoken word, motion pictures, posters, and radio. ‘Four-minute men’—essentially paid shills—would give seemingly extempore speeches at public meetings, plays, and other places to push the war effort. They doubled up as snitches. Those expressing anti-war sentiments were shamed, censored, or faced legal action. In the end, Creel could boast that the committee’s work was a “vast enterprise in salesmanship, the world’s greatest adventure in advertising.”