Many people believe that higher education is a de facto scam. Trump University, Donald Trump’s real-estate institution, was a de jure one.
First thing first, Trump University was never a university. When the “school” was established in 2005, the New York State Education Department warned that it was in violation of state law for operating without a NYSED license. Trump ignored the warnings. (The institution is now called, ahem, “Trump Entrepreneur Initiative.”) Cue lawsuits.
Trump University is currently the defendant in three lawsuits — two class-action lawsuits filed in California, and one filed in New York by then-attorney general Eric Schneiderman, who told CNN’s New Day in 2013: “We started looking at Trump University and discovered that it was a classic bait-and-switch scheme. It was a scam, starting with the fact that it was not a university.”
Trump U “students” say the same. In his affidavit, Richard Hewson reported that he and his wife “concluded that we had paid over $20,000 for nothing, based on our belief in Donald Trump and the promises made at the [organization’s] free seminar and three-day workshop.” But “the whole thing was a scam.”
In fact, $20,000 is only a mid-range loss. The lead plaintiff in one of the California suits, yoga instructor Tarla Makaeff, says she was “scammed” out of $60,000 over the course of her time in Trump U.
How could that have happened? The New York suit offers a suggestion:
The free seminars were the first step in a bait and switch to induce prospective students to enroll in increasingly expensive seminars starting with the three-day $1495 seminar and ultimately one of respondents’ advanced seminars such as the “Gold Elite” program costing $35,000.
At the “free” 90-minute introductory seminars to which Trump University advertisements and solicitations invited prospective students, Trump University instructors engaged in a methodical, systematic series of misrepresentations designed to convince students to sign up for the Trump University three-day seminar at a cost of $1495.
The Atlantic, which got hold of a 41-page “Private & Confidential” playbook from Trump U, has attested to the same: