When, in the early 2000s, Arab activists called for a boycott of the Jewish state, it wasn’t especially high on the Israeli agenda. After all, Israel was busy subduing the second Intifada, constructing a security barrier to stop terrorists from getting into Israeli towns and cities, and preparing to pull civilians and the military out of the Gaza Strip. Fast-forward to today, however, and a significant proportion of Israeli diplomacy and pro-Israel advocacy around the world is dedicated to battling the Boycott, Divestment and Sanctions (BDS) campaign. BDS is a diffuse movement — mostly confined to Europe, North America and South Africa — that advocates boycotting Israelis and their nation’s institutions, urges states to sanction Israel, and pressures corporations to divest from the country. Meanwhile, opposition to BDS unites Jews and Zionists, regardless of differences of opinion over Israel’s foreign policy, more than most other issues. Whence, then, did BDS arise, and why? Has it been successful, and what does it say about its supporters? Does it justify the attention Israel and others afford it and, crucially, can it be defeated?
BDS is often dated back to July 2005, when more than a hundred Arab organisations, principally in the West Bank and Gaza, called for a boycott of Israel. But that declaration was in fact the culmination of several years of agitation. Omar Barghouti — widely considered to be the founder and face of BDS — was among several Arab activists to call for such a boycott a year earlier in Ramallah. Earlier still, in April 2002, a letter was published in the Guardian that called for an academic boycott of Israel. It garnered more than 700 signatures (although a counter-petition on the internet boasted more than a thousand), and by October 2002 divestment petitions were circulating on more than 50 campuses in the United States and elsewhere.