Facts Go Begging in Oxfam Fundraising
Feeding the hungry is a laudable goal, no doubt about it, but filling the bowls of the Third World’s poor is but a minor aspect of the organisation’s agenda. Hobbling development, decrying capitalism and fighting global warming seem more pressing priorities.
I’ve had a mail-out from Oxfam Australia asking for $75 to help “Tereza” grow a garden in the Mozambique desert so she can feed her baby and three children. Tereza tells me, “The little ones may cry because they don’t know that I don’t have money. They just carry on crying.”
I’d cough up (maybe) if I wasn’t so annoyed about Oxfam using donations to finance its attacks on Australia’s coal and petroleum industries, under the rubric of global warming scariness. Also, my bovine scatology detector is vibrating about this “Tereza” lady in Mozambique. “Right now, she’s raising an axe above her head, wielding it with the kind of strength that mothers show when their children’s lives are in danger,” Oxfam says, I assume rhetorically.
Reading on, it becomes unclear whether my $75 would “save her children’s lives” (third para) or actually, nourish “a mum like Tereza” (p2) or indeed, “Tereza’s neighbour Marta” who suffers agonising hunger (p2).
“As a supporter of our work, I know you already know what that means, Mr Thomas,” writes Dr Helen Szoke, Oxfam Australia chief executive. Actually I’m not an Oxfam supporter. Who knows how came to be on the charity’s mailing list, with a 27-digit identifier no less?
Through adroit marketing like the “Tereza” campaign, Oxfam raised $52m last year from the public, up $9.5m in the previous year. The Department of Foreign Affairs & Trade kicked in an additional $23m, oblivious to Oxfam’s anti-export agenda.