The culture war never changes. It shifts contexts. It flips through personalities and technologies. But its tactics remain the same.
When Anita Sarkeesian launched a crowdfunded Kickstarter campaign to make videos denouncing sexism in computer and video games, she had few other skills to fall back on. Equipped with a master’s degree in feminist critiques of science fiction and fantasy, she was all but unemployable.
According to Anita she had sought out that topic because “I was attempting to imagine a future economic and social system that is rooted in social justice values” but instead she found that Science Fiction shows identified with Western values such as “individualism” and “meritocracy.”
Considering that her only skill in life was complaining about the things that more talented people created based on the content of her DNA, it was unsurprising that she had issues with meritocracy.
Internet research by her critics had traced her back to an appearance in a supposed pyramid scheme video and assorted dubious public relations and marketing work. But her marketing skills finally paid off when after claiming to be a victim of hostile comments on the Internet, friendly media outlets flooded her with publicity and instead of $6,000, the official victim took home $150,000 from her Kickstarter.
$150,000 is a lot of money for a few videos criticizing sexism in games. Before too long even her allies were wondering why there were few videos and why Anita didn’t seem to know anything about games.
Anita Sarkeesian had once told a class “I’m not a fan of video games.” Despite the sizable payday, her videos used stolen artwork. With interest fading, it was time for a feminist who critiqued the “Damsel in Distress” trope to play the damsel in distress once again soliciting rescue through money and media coverage.
This time her Internet persecution, which supposedly forced her out of her home, was covered by major media outlets. The Los Angeles Times claimed Anita’s plight revealed the “ugly side of gaming“ and the Washington Post editorialized “Anita Sarkeesian is a woman who dares exist on the Internet and have an opinion that some men find objectionable.”
Anita Sarkeesian had achieved what every unemployable grad student with a worthless degree dreamed of becoming. She is now a social justice icon.