TO THE RECENT spate of 50th-anniversary reflections on key political and cultural milestones — the 1963 March on Washington, the assassination of John F. Kennedy, the Beatles’ appearance on the Ed Sullivan Show — here’s one to add: The presidential campaign of Barry Goldwater, the most influential also-ran in modern American politics.
Goldwater was nicknamed “Mr. Conservative,” but now even liberals adore him. Robert F. Kennedy Jr. penned an essay a few years back effusive in its praise for Goldwater, whom he described as an exemplar of civility, decency, and integrity. Goldwater was “neither mean-spirited nor racist,” wrote Kennedy; he challenged the liberals of his time through “sensible argument and honest conviction.” A 2006 documentary produced by CC Goldwater, Barry’s liberal’s granddaughter, is strewn with such liberal tributes; Hillary Clinton, James Carville, and Walter Cronkite are among those who attest to the man’s statesmanship and charm.
How things have changed.
In 1964, Goldwater appalled the political establishment. Though the blunt-spoken Arizonan’s bestseller, “The Conscience of a Conservative,” had made him a hero on the right even before his White House run, liberal commentators seemed shocked to discover that his conservatism was for real. When he declared, in his acceptance speech at the Republican convention in San Francisco, that “extremism in the defense of liberty is no vice, and … moderation in the pursuit of justice is no virtue,” they were aghast.
What followed was one of the most ruthless campaigns of invective in US political history. Goldwater and his conservative supporters were repeatedly likened to Nazis, madmen, and warmongers. Jackie Robinson said he knew “how it felt to be a Jew in Hitler’s Germany.” Lyndon Johnson’s notorious “daisy” commercial showed a little girl picking flower petals, until she is overwhelmed by the mushroom cloud of a nuclear explosion. A month before the election, the cover of Fact magazine blared: “1,189 Psychiatrists Say Goldwater is Unfit to be President!”