http://www.washingtontimes.com/news/2011/sep/27/parry-time-for-perry/
If Rick Perry wants to win the 2012 Republican presidential nomination, he is going to have to convince Republican primary voters that he is as talented a politician as Ronald Reagan. In 1980, Republicans were angry about the state of the country. President Carter was seen as embarrassing and incompetent. The economy was in the tank and many analysts thought Mr. Carter would be a pushover when he ran for re-election.
But he wasn’t. He led Ronald Reagan in virtually every general election poll taken until mid-October by fairly substantial margins. It was clear that voters wanted desperately to “fire” the incumbent, but it took them a long time to believe they actually could. That was because Mr. Carter and his advisers realized he couldn’t win if the election was about him and his performance. To win, they would have to make it about his opponent – Ronald Reagan – and that was exactly what they did.
They portrayed Reagan as a gunslinging extremist from the West who would, if elected, make an admittedly bad situation even worse. Through the late summer and early fall, the strategy seemed to be working just as it had for Lyndon B. Johnson when he trounced Barry Goldwater in 1964, but as voters got to know Reagan, they realized he wasn’t the dangerous radical portrayed by Mr. Carter. Reagan proved to be a reasonable candidate who shared their values and might be just what the country needed. Within hours of their October debate, it was as if voters all across the country looked at one another and whispered the words that Barack Obama was later to make famous: “Yes, we can.”