The annual war on Christmas began early this year. A week after Halloween, Starbucks unveiled its seasonal cup design, which left off traditional holiday motifs like reindeer and snowmen, opting instead for a plain red cup with the Starbucks logo. Within days, an irate individual posted on Facebook, “Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus.” He also claimed Starbucks forbids employees from saying “Merry Christmas.” Donald Trump, on the stump in Illinois, reacted by calling for a boycott of Starbucks and suggesting he wouldn’t renew the company’s lease on a store in Trump Towers. Trump also promised that if he became president, “We’re all going to be saying Merry Christmas again, that I can tell you.”
Within a week of being posted, the Facebook comment was viewed over 11 million times, and shared half a million. In response, the liberal Daily Kos called the complaint a “right-wing freakout” by a “deeply insane Christian person.”
The whole affair suggests that the Christmas wars are now as much a part of the season as caroling and shopping. Schools proscribing Christmas parties, store clerks shying away from greeting customers with a “Merry Christmas,” and municipalities forbidding crèches on public property seem to millions of American Christians—who form 71% of the population—to be attacks on their most cherished holiday, and another secular assault on their religious beliefs by a minority of atheists, agnostics, and followers of faiths other than Christianity. And though not much of Christian theology remains in a holiday that is more about consumption and leisure than the birth of Christ, the attacks on Christmas do reflect an evangelical secularism that aims to drive Christianity from the public square.