https://www.forbes.com/sites/markhughes/2018/03/29/review-ready-player-one-is-spielbergs-best-film-in-a-decade/#48c5064a7081
With the official summer box office season fast approaching, the current spring of tentpole contenders continues apace with the arrival of cinema’s grand master of blockbuster franchise filmmaking. Steven Spielberg returns to theaters with Ready Player One, the sort of big-budget action-adventure extravaganza that turned the director into one of the most successful, beloved, and acclaimed filmmakers of all time. Can he work his magic again after many years away from the tentpole game?
With Ready Player One’s domestic opening weekend shaping up for $40-50 million, international markets will provide a welcome boost expected to exceed $100+ million over the Easter holiday. Some tracking suggests interest in the film is slowing a bit as we head into the weekend, but don’t be surprised if the numbers tick upward as the weekend progresses.
An average run would see a $150+ million global bow translate into perhaps $300-350 million range. If word of mouth is strong, however, then the initial relatively modest opening numbers (particularly in North America) could give way to solid holds and long legs that carry the film toward $400+ million territory.
With terrific critical reviews pushing it over 80+% at Rotten Tomatoes, a best selling novel to provide branding, Spielberg’s name recognition, and the story’s mix of video games and ’80s-90s nostalgia, there’s good reason to expect audience word of mouth to drive attendance for Ready Player One. It lacks any big-name stars who could attract an additional fanbase, but these days only a few performers really deliver that sort of star power anyway.
Spielberg used to be the poster boy for blockbuster box office results, as his films through the 1970s, 1980s, and 1990s regularly racking up several hundred million bucks apiece. After the turn of the century, Spielberg slowly turned his focus away from franchises and big mainstream crowdpleasers, and toward more serious dramatic fare. As a result, the box office revenue from his pictures declined significantly — which, of course, is fine for movies made without need for massive box office results.
Ready Player One will be Spielberg’s highest-grossing movie since at least The Adventures of Tintin, and more likely his biggest box office success since Indiana Jones and the Kingdom of the Crystal Skull. It’s also one of only six of his post-2000 films to top 80% at Rotten Tomatoes, out of 13 total pictures he’s directed during that 18 year period. It could also become his second-best domestic performer in a decade, possibly behind only Lincoln, which took $182 million stateside).
So, why do I think audiences will reward Ready Player One with good word of mouth and long box office legs? Read on and find out…