https://pjmedia.com/spengler/jordan-peterson-the-sacred-and-the-therapeutic/
What makes Jordan Peterson so popular? There are scores of popular pundits who attack political correctness, many with more aplomb than the professor of psychology at the University of Toronto. The estimable Mark Steyn comes to mind, or Heather Mac Donald, or Dennis Prager, among many others. I’ve attempted my own diagnosis of the PC disease, as existential dread and as a witch hunt in response to the tragic failure of too many black Americans.
Dr. Peterson, though, is the people’s choice as champion against PC madness for the time being.
A full 80% of Americans think that political correctness is a problem in their country, according to polling data, and a reaction against the excesses of the new Savonarolas has been gathering for some time. But why choose Dr. Peterson as the poster-boy for this reaction?
I believe that his enormous and sudden popularity stems from his use of the language of therapy to attack the symptoms of a therapeutic society. His 2018 bestseller Twelve Rules for Life is a self-help book, not a work of politics, philosophy, or cultural criticism.
The Best Quotes from Jordan Peterson’s ’12 Rules for Life: An Antidote to Chaos’
Therein, I think, lies Dr. Peterson’s great appeal. The four-fifths of Americans who think that PC has gone too far do not want to undo the great cultural transformation of the past half-century, which has placed self-esteem at the center of human concerns at the expense of traditional virtues. We no longer wish to do what is good and upright in the eyes of God; who does this God think He is, sitting in judgment over us? We want to be our own little gods and make ourselves into whatever we would like to be.